|

P.A.C.A.
P.A.C.A. (Picture Archive Council of America) is an organization
that governs the ethics of stock picture agencies within the
United States. In recent years, some agencies from Canada and
other parts of the world have joined the organization. PACA seeks
to standardize the procedures for dealing with a stock agency
from the end users point of view. American Stock, although not a direct member, has benefited from it's association with it's subsiduary, Camerique Inc. Intl.who was a member
in good standing since it's inception some 20+ years ago.
PACA maintains a list of ten items they like to call their
"10 commandments".
1.) When it's created, it's copyrighted. Use the copyright notice.
2.) The photgrapher or his agent has the exclusive right to
exploit the copyright in each image. That right is for the life
of the photographer plus 50 years.
3.) Permission to use a copyrighted photograph for any purpose
whatsoever must be obtained in advance in writing to avoid possible
violation of the federal law on copyright.
4.) Any unauthorized use constitutes an infringement.
5.) Penalties for infringement are monetary and can be severe.
6.) Exceeding the terms of a license has been held to be an
infringement. A new license is required prior to additional use.
7.) Combining, altering, or scanning photographs or any part
thereof, including electronically, is an exclusive right held
by the photographer and permission to combine or alter should
be obtained in writing prior to any such changes or uses.
8.) An artist's rendering of a photograph in another medium
is a derivative use of an image and does require the written
permission of the copyright owner prior to use.
9.) Re-creating a copyrighted photograph is a derivative use
and therefore requires the permission of the copyright owner
of the original image.
10.) Reference use of a photograph or any part thereof requires
the permission of the copyright owner.

|